In this way the platform functions like a social media platform allowing you to share photos, graphics, videos, blog posts and more! Why Google Business Profiles matter Google Business Profiles also allow you to add posts and offers to them which will appear prominently when someone visits your listing. These optimized listings have a much better chance of showing up on Google because the extra detail signals to the search giant that the business owners care how they appear. If you peruse through enough listings you will notice that some appear more complete than others because the business owners took the time to optimize their Google Business Profiles. These are all Google Business Profiles, and all of this information appears because it was most likely added to Google by the business itself. If you click on any of those business names, their corresponding pin on the map will change color and the information they’ve added to their Business Profile will appear on the screen. If you were to search Google for “nail salon near me,” the first thing you’d most likely see is a list of three to four businesses that relate to your search. It looks like something you might see on Yelp or TripAdvisor, but with higher visibility and more options to customize how you appear. The information and content you add to your profile shows up on both Google Search and Google Maps. Is it a business listing? Is it a search result? Is it a social media page? Actually, it’s all of the above.Ī Google Business Profile is a business listing that lives on Google and contains all of the pertinent information that a customer needs to consider your business. But is it worth your time to build and manage a Google Business Profile? To answer that question, let’s dive in to understand what it is and why it matters. Just like a dating profile, the more details and content you add, the better your chance to woo new customers.įor any local business owner, this is, by far, one of the most powerful ways to get noticed when people are searching on Google. It’s chock full of business information, customer reviews, photos, videos, and several other ways for customers to get to know your brand. When I host Grow with Google marketing classes, I liken the Business Profile to a dating profile for your business. No way! Google My Business is alive and kicking with a new name: Google Business Profile. One of the most effective ways to keep your business front and center is by creating a Google Business Profile. From a simple sidewalk sign to an active presence in your community’s Facebook group, the goal is to be top of mind when consumers need your products or services. To attract customers to your small business, you have to have a presence wherever those customers may congregate.
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